Darn Tough was looking for a new and interesting way to connect with their young adult audience. They were looking for something that would show the true toughness of their socks, while still being visually appealing. We decided to take a unique perspective, and take a closer look at Darn Tough’s socks.
Team / Karina Villa Derrick Brown
To target our ever-scrolling young adventurers, we posted 3 different animations to further taking the consumer into the world of Darn Tough Socks.
While flipping through an adventure magazine to discover their next move, our young consumers will come across socks that are meant for the toughest.
As many people going hunting will head out into the woods, we placed a hunting billboard highlighting what Darn Tough can handle.
As the young hikers head out onto the trail for a challenge, they come across this sign at trailhead highlighting the challenge our socks are made for.
While headed out to the slopes, our young and active consumers stumble upon socks that are perfect for the intense peaks they are about to face.
The Merino Challenge is similar to an intense race, consisting of various terrains including sand, snow, and gravel, demonstrating what Darn Tough Socks can handle.
