Handsome Brook Farms was in search of an innovative way to reach their health conscious audience who is willing to spend a bit extra for quality. In order to connect with the hot yoga attendees, red light advocates, and supplement takers, Handsome Brook Farms decided to speak their customers language and compare their eggs to the food items they know best, from the cutest mascot.

Team / Ava Schnider Zane Sanders

We chose a trendy outdoor wall to showcase our talking egg to draw the attention of young health-nuts.

We chose a trendy outdoor wall to showcase our talking egg to draw the attention of young health-nuts.

Our health conscious consumers are frequenters of food magazines, so we decided to be one of the foods they cannot miss.

We wanted our eggs to (literally) speak to our curious consumer, often scrolling Instagram, forcing them to swipe on our post to find out what our egg has to say.

We wanted our eggs to (literally) speak to our curious consumer, often scrolling Instagram, forcing them to swipe on our post to find out what our egg has to say.

As frequent walkers, we thought a billboard close to the sidewalk would reach our consumers loud and clear.

As frequent walkers, we thought a billboard close to the sidewalk would reach our consumers loud and clear.

Our consumer is active and busy, and a bright orange sign on the street will catch their attention on their morning commute as they are thinking about the coffee they'll have when they get to work.

Our consumer is active and busy, and a bright orange sign on the street will catch their attention on their morning commute as they are thinking about the coffee they'll have when they get to work.

Our cute and famous Handsome Brook Farms mascot will become a major identifier of the brand, and our health conscious customers will want to wear our badge out and about.