WD-40 was in search of a fresh and innovative way to reach an often overlooked audience - women. They wanted to break away from the traditionally masculine image of the brand and instead highlight its everyday usefulness in a way that felt relatable, stylish, and modern. The campaign focused on making WD-40 more approachable and relatable to women’s lifestyles, showing that this trusted product belongs in every toolbox—no matter who’s holding it.
Team / Ava Schnider
In order to target commuters, we placed a reassuring bus poster to frame WD-40 in a new light.
To avoid the intimidation of a crowded hardware store, we placed a vending machine in the city where anyone can easily access WD-40.
To capture the attention of our city dwelling audience, we placed posters that will catch the eye of anyone passing.
While flipping through the pages of their favorite magazine, consumers stumble upon a piece of advice.
In order to reach the attention of young people, WD-40 helps give the advice everyone should listen to.
As stickers are popular around crowded cities, we made stickers that our young audience can’t miss.
In order to resonate with young people, we made an Instagram quiz that would appear on WD-40’s Instagram story.
